TY  - BOOK
AU  - Luck,David Johnston
AU  - Rubin,Ronald S.
TI  - Marketing research
SN  - 8120304845
U1  - 658.83/ L711m 23
PY  - 1987///
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - Marketing research
N1  - Includes bibliographical references and indexes; BBA, BRE
ER  -