TY - BOOK AU - Malhotra,Naresh K. TI - Marketing research: an applied orientation SN - 0132279460 AV - HF5415.2 .M29 2007 U1 - 658.83/ M218m 22 PY - 2007/// CY - Upper Saddle River, NJ PB - Pearson/Prentice Hall KW - Marketing research KW - Methodology N1 - "SPSS student version 14.0"--CD-ROM; Includes bibliographical references and index; BBA, BRE UR - http://www.loc.gov/catdir/toc/ecip0611/2006010250.html ER -