Cooper, Donald R. <br/><br/>
Marketing research :   concepts and cases / 
Donald R. Cooper, Pamela S. Schindler 
 - New Delhi :  Tata McGraw-Hill,  c2006. 
 - xv, 771 p. :  ill. ;  26 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0195676963 0070600910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83/ C776m