TY  - BOOK
AU  - Cooper,Donald R.
TI  - Marketing research : : concepts and cases 
SN  - 0195676963
U1  - 658.83/ C776m 23
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing research
N1  - BBA, BRE
ER  -