TY  - BOOK
AU  - Tull,Donald S.
AU  - Hawkins,Del I.
TI  - Marketing research: measurement and method 
SN  - 0024217409
AV  - HF5415.2 .T83 1993
U1  - 658.83/ T918m 22
PY  - 1993///
CY  - New York, Toronto, New York
PB  - Macmillan, Maxwell Macmillan Canada, Maxwell Macmillan International
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references and indexes; BBA, BRE
ER  -