TY  - BOOK
AU  - Bearden,William O.
TI  - Marketing: principles & perspectives
T2  - Series in marketing
SN  - 0072322977 (alk. paper)
U1  - 658.8/ B368m 22
PY  - 2001///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - United States
N1  - Includes index; BBA, BRE
ER  -