Bearden, William O., <br/><br/>
Marketing :  Principles & Perspectives /  
William O. Bearden, Thomas N. Ingram and Raymond W. LaForge. 
 - 4th ed. 
 - New York :  McGraw-Hill/Irwin,  c2004. 
 - xl, 596 p. :  col. ill.  ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0072539097 (alk. paper) 007286057X (alk. paper) 0071214305  
<br/><br/><label>LCCN: </label>2002035590 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .B4155 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/ B368m