TY  - BOOK
AU  - Bearden,William O.
TI  - Marketing: Principles & Perspectives / 
SN  - 0072539097 (alk. paper)
AV  - HF5415.1 .B4155 2004
U1  - 658.8/ B368m 22
PY  - 2004///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - United States
N1  - Includes bibliographical references and indexes; BBA, BRE
UR  - http://www.loc.gov/catdir/description/mh031/2002035590.html
UR  - http://www.loc.gov/catdir/toc/mh031/2002035590.html
ER  -