Solomon, Michael R. Marketing : real people, real choices / Michael R. Solomon, Elnora W. Stuart. - 3rd ed. - New Delhi : Pearson Education, c2003. - xxxiii, 616 p. : col. ill. ; 28 cm. Includes bibliographical references (p. 577-590) and index. ISBN: 0130351342 8129709996 LCCN: 2002021822 Subjects--Topical Terms: Marketing--Vocational guidance. LC Class. No.: HF5415.35 / .S65 2003 Dewey Class. No.: 658.8002373/ S689m