Solomon, Michael R.

Marketing : real people, real choices / Michael R. Solomon, Elnora W. Stuart. - 3rd ed. - New Delhi : Pearson Education, c2003. - xxxiii, 616 p. : col. ill. ; 28 cm.

Includes bibliographical references (p. 577-590) and index.



0130351342 8129709996

2002021822


Marketing--Vocational guidance.

HF5415.35 / .S65 2003

658.8002373/ S689m