Albarran, Alan B.

Media economics : understanding markets, industries and concepts / Alan B. Albarran. - 2nd ed. - Ames, Iowa : Iowa State University Press, 2002. - ix, 229 p., figs., tables ; 23 cm.

Includes bibliographical references and index.



812290009

2001005802


Mass media--Economic aspects.

P96.E25 / A48 2002

338.47