Imbriale, Robert Motivational marketing : how to effectively motivate your prospects to buy now, buy more, and tell their friends too! / Robert Imbriale. - Hoboken, N.J. : John Wiley & Sons, 2007. - xxvi , 198 p. : ill. ; 24 cm. ISBN: 9780470116357 LCCN: 2007013501 Subjects--Topical Terms: Marketing--Psychological aspects. LC Class. No.: HF5415 / .I397 2007 Dewey Class. No.: 658.8342