Trivers, Jonathan. One-stop marketing / Jonathan Trivers. - New York : J. Wiley, c1996. - xv, 282 p. : ill., maps ; 23 cm. - A Wiley small business edition . - Wiley small business editions. . Includes bibliographical references and index. ISBN: 0471133310 (cloth : alk. paper) 0471133329 (pbk. : alk. paper) LCCN: 95052903 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .T713 1996 Dewey Class. No.: 658.8