TY  - BOOK
AU  - Perreault,William
AU  - McCarthy, E. Jerome 
TI  - Applications in Basic Marketing : : Clippings From the Popular Business Press / 
SN  - 0072864702
U1  - 658.8/ P454a 22
PY  - 2005///
CY  - New York
PB  - McGraw-Hill/Irwin, 
KW  - Applications in Basic Marketing
KW  - Basic Marketing
KW  - Marketing
N1  - BBA, BRE
ER  -