Perreault , William D.  <br/><br/>
Applications in Basic Marketing :   Clippings From the Popular Business Press / 
William D. Perreault and E. Jerome McCarthy  
 - 2005-2006 Edition. 
 - New York :  McGraw-Hill/Irwin,  2005. 
 - vii, 215 p. :  ill. ;  25 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0072864710 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Applications in Basic Marketing<br/>Basic Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.848/ P454a