Kotler, Philip. <br/><br/>
Principles of marketing /  
Philip Kotler and Gary Armstrong. 
 - 9th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2001. 
 - xxxi, 785, [53] p. :  col. ill. ;  28 cm. +  1 computer optical disc (4 3/4 in.) 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0130263125 
<br/><br/><label>LCCN: </label>00027875  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8/ K874p