TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing / 
SN  - 0130263125
U1  - 658.8/ K874p 21
PY  - 2001///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Marketing--Management
N1  - Includes bibliographical references and indexes; BBA, BRE
ER  -