Kotler, Philip. <br/><br/>
Principles of marketing /  
Philip Kotler, Gary Armstrong. 
 - 7th ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1996. 
 - 1 v. (various pagings) :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>8120310772 0131902083 
<br/><br/><label>LCCN: </label>95032226  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8/ K874p