TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing / 
SN  - 8120310772
U1  - 658.8/ K874p 20
PY  - 1996///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index; BBA, BRE
ER  -