TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of Marketing / 
SN  - 9780132390026 (alk. paper)
U1  - 658.8/ K874p 22
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references (p. R-1 - R-30) and indexes; BBA, BRE
UR  - http://www.loc.gov/catdir/toc/ecip078/2007000562.html
ER  -