Robert, Michel,  1941- <br/><br/>
Product innovation strategy pure and simple :  how winning companies outpace their competitors / 
Michel (Mike) Robert. 
 - New York :  McGraw-Hill,  c1995. 
 - xvi, 174 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0070531323 
<br/><br/><label>LCCN: </label>95011855  
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .R63 1995 
<br/><br/><label>Dewey Class. No.: </label>658.575