TY  - BOOK
AU  - Robert,Michel
TI  - Product innovation strategy pure and simple: how winning companies outpace their competitors 
SN  - 0070531323
AV  - HF5415.153 .R63 1995
U1  - 658.575 20
PY  - 1995///
CY  - New York
PB  - McGraw-Hill
KW  - New products
KW  - Management
N1  - Includes index; BBA, BRE
UR  - http://www.loc.gov/catdir/toc/mh022/95011855.html
UR  - http://www.loc.gov/catdir/enhancements/fy1011/95011855-b.html
ER  -