Keller, Kevin Lane, <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller. 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2003. 
 - xxvii, 788 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0130411507 8120323092 
<br/><br/><label>LCCN: </label>2002025164 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / K45 2003 
<br/><br/><label>Dewey Class. No.: </label>658.827/ K291s