David, Fred R. <br/><br/>
Strategic management :  concepts and cases / 
Fred R. David. 
 - 10th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  2007. 
 - 822 pages :   illustrations (some color), maps ;   27 cm. 
<br/><br/> Previously published under title: Strategic management. 
<br/><br/>Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?. 
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<br/><br/><label>ISBN: </label>9780131276758 817758751x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Strategic planning--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.4012/ D249s