Higgins, Denis. <br/><br/>
The art of writing advertising /  William Bernbach ... [et al.]  

 - Lincolnwood, Ill. :  NTC Business Books,  c2003. 
 - 125 p. :  ill. ;  23 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0071410937 
<br/><br/><label>LCCN: </label>98004810  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising copy.<br/>Advertising executives--Interviews.
<br/><br/><label>LC Class. No.: </label>HF5825  / .H5 1965b 
<br/><br/><label>Dewey Class. No.: </label>659.1/ B517a