TY  - BOOK
AU  - Higgins,Denis
AU  - Bernbach,William
TI  - The art of writing advertising: William Bernbach ... [et al.] 
SN  - 0071410937
AV  - HF5825 .H5 1965b
U1  - 659.1/ B517a 22
PY  - 2003///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Advertising
KW  - Advertising copy
KW  - Advertising executives
KW  - Interviews
N1  - BBA, BRE
ER  -