Dyché, Jill. <br/><br/>
The CRM handbook :  a business guide to customer relationship management / 
Jill Dyché. 
 - New Delhi :  Pearson Education,  c2002. 
 - 331 p. :  ill. ;  24 cm. 
 - Addison-Wesley information technology series .
<br/><br/>Includes bibliographical references (p. 281-286) and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0201730626 (pbk. : recycled, acidfree paper) 8177587625 
<br/><br/><label>LCCN: </label>2001034337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .D93 2002 
<br/><br/><label>Dewey Class. No.: </label>658.812/ D994c