TY  - BOOK
AU  - Dyché,Jill
TI  - The CRM handbook: a business guide to customer relationship management 
SN  - 0201730626 (pbk. : recycled, acidfree paper)
AV  - HF5415.5 .D93 2002
U1  - 658.812/ D994c 22
PY  - 2002///
CY  - New Delhi
PB  - Pearson Education
KW  - Customer relations
KW  - Management
N1  - Includes bibliographical references (p. 281-286) and index; BBA, BRE
ER  -