Murphy, Dallas. <br/><br/>
The fast forward MBA in marketing /  
Dallas Murphy. 
 - New York :  J. Wiley,  c1997. 
 - x, 278 p. :  ill. ;  27 cm. 
 - The fast forward MBA series .
<br/><br/>Includes bibliographical references (p. 245-247) and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0471166162 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M834 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8/ M583f