TY  - BOOK
AU  - Abrams,Bill
ED  - American Marketing Association.
TI  - The observational research handbook: understanding how consumers live with your product / 
SN  - 065800073X
U1  - 658.83421/ A158o 22
PY  - 2000///
CY  - Lincolnwood, Il.
PB  - NTC Business Books
KW  - Consumer behavior
KW  - United States
KW  - Marketing
N1  - At head of title: American Marketing Association; Includes bibliographical references (p. 267-269) and index; BBA, MBA
ER  -