TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach 
SN  - 0256209820
AV  - HF5415.13 .M369 1999
U1  - 658.8/ P454b 22
PY  - 2002///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 743-786) and index;  BBA, BRE
ER  -