Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 8th ed. - Boston : McGraw-Hill Irwin, c2001. - xxiv, 776 p. : col. ill. ; 27 cm +. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes.



ISBN: 0072416882

Subjects--Topical Terms:
Consumer behavior

Subjects--Geographic Terms: --United States.

Dewey Class. No.: 658.83420973/ H392c