TY  - BOOK
AU  - 
AU  - Best, Roger J., Coney, Kenneth A.
TI  - Consumer behavior: building marketing strategy 
SN  - 0072416882
U1  - 658.83420973/  H392c 22
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - United States
N1  - Includes bibliographical references and indexes; BBA, BRE
ER  -