Principles of marketing :   a south Asian perspective /  
Philip Kotler ...[et al.]. 
 - 13th ed. 
 - New Delhi :  Pearson,  c2013. 
 - xix, 514 p. :  col. ill. ;  26 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9788131731017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Principles of marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ P954