Smith, P. R. <br/><br/>
Strategic marketing communications :  new ways to build and integrate communications / 
Paul Smith, Chris Berry and Alan Pulford. 
 - London ;  Dover, N.H. :  Kogan Page,  c1997. 
 - xii, 290 p. :  ill., figs., tables  ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><br/>Electronic reproduction. <br/>Boulder, Colo. : <br/>NetLibrary, <br/>2002. <br/>Available via World Wide Web. <br/>Access may be limited to NetLibrary affiliated libraries. <br/>Excludes the content of the material which accompanied the original book. 
<br/><br/><label>ISBN: </label>0749420138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .S65 1999eb 
<br/><br/><label>Dewey Class. No.: </label>658.802/ S642s