TY  - BOOK
AU  - Smith,P.R.
AU  - Berry,Chris
AU  - Pulford,Alan
ED  - NetLibrary, Inc.
TI  - Strategic marketing communications: new ways to build and integrate communications 
SN  - 0749420138
AV  - HF5415.123 .S65 1999eb
U1  - 658.802/ S642s 22
PY  - 1997///
CY  - London, Dover, N.H.
PB  - Kogan Page
KW  - Communication in marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; BBA; Electronic reproduction; Boulder, Colo.; NetLibrary; 2002; Available via World Wide Web; Access may be limited to NetLibrary affiliated libraries; Excludes the content of the material which accompanied the original book
UR  - http://www.columbia.edu/cgi-bin/cul/resolve?clio4240203
ER  -