TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing / 
SN  - 0139570020
AV  - HF5415 .K636 1999
U1  - 658.8/ K874p 21
PY  - 1999///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes; BBA, BRE
ER  -