Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens and Nigel F. Piercy. 
 - 8th ed. 
 - Boston, Mass. :  McGraw-Hill,  c2006. 
 - xvii, 726 p. :  ill. ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Various multi-media instructional materials are available to supplement the text. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0071244328 0072966343  
<br/><br/><label>LCCN: </label>2004061068 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .C72 2006 
<br/><br/><label>Dewey Class. No.: </label>658.802/ C898s