Brand portfolio management:   concepts and applicatinos / 
Edited by K Suresh 
 - 1st ed. 
 - India :  ICFAI Books,  c2005. 
 - viii, 191 p. :  ill., tables ;  23 cm. 
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<br/><br/><label>ISBN: </label>8178817411 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand portfolio management
<br/><br/><label>Dewey Class. No.: </label>658.827/ B816