Peter, J. Paul. <br/><br/>
A preface to marketing management / 
J. Paul Peter, James H. Donnelly, Jr. 
 - 9th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2003. 
 - xiv, 280 p. :  ill. (some col.) ;  26 cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0072466588  
<br/><br/><label>LCCN: </label>2002019869 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P388 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8/ P477p