Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. 
 - 10th ed. 
 - Upper Saddle River, N.J. :  Pearson Education/Prentice Hall,  c2010. 
 - xviii, 518 p., [55] p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>9788131731567 9780135053010 0135053013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342/ C755