TY  - BOOK
AU  - Schiffman,Leon G....[et al].
TI  - Consumer behavior
SN  - 9788131731567
U1  - 658.8342/ C755 22
PY  - 2010///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education/Prentice Hall
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and indexes; BBA, BRE
ER  -