Zikmund, William G.
Business Research Methods /
William G. Zikmund.
- 7th ed.
- Mason, OH : Thomson/South-Western, c2003.
- xix, 748 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
0030350840 9812431438
2002020827
Management--Research.
Business--Research.
658.403072/ Z68b