TY  - BOOK
AU  - Dunn,Michael
AU  - Halsall,Chris
TI  - The marketing accountability imperative: driving superior returns on marketing investments 
SN  - 9780787998325 (cloth)
U1  - 658.8/ D923m 22
PY  - 2009///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Marketing
KW  - Management
KW  - Cost effectiveness
N1  - Includes bibliographical references (p. 427-431) and index;  	BBA
ER  -