TY  - BOOK
AU  - Loudon,David L.
AU  - 
TI  - Consumer behavior: concepts and applications / 
SN  - 0071125116
U1  - 658.834/ L886c 23
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - United States
KW  - Case studies
N1  - Includes bibliographical references (p. 733-782) and index; BBA, BRE
ER  -