TY - BOOK AU - Zeithaml,Valarie A. AU - Bitner,Mary Jo AU - Gremler,Dwayne D. TI - Services Marketing: integrating customer focus across the firm / SN - 9780070700994 AV - HD9980.5 .Z45 2009 U1 - 658.8/ Z48s 22 PY - 2013/// CY - Boston PB - McGraw-Hill Irwin KW - Service industries KW - Marketing KW - Customer services N1 - Includes bibliographical references and index UR - http://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html UR - http://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html UR - http://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html ER -