Assael, Henry. <br/><br/>
Consumer behavior and marketing action / 
 Consumer behavior 
Henry Assael. 
 - 6th ed. 
 - Cincinnati, Ohio :  South-Western College Pub.,  c1998. 
 - xviii, 718 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 656-688) and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0538867701 
<br/><br/><label>LCCN: </label>97037073  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .A83 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8342/ A844c