TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0538867701
AV  - HF5415.3 .A83 1998
U1  - 658.8342/ A844c 22
PY  - 1998///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references (p. 656-688) and index; BBA, BRE
ER  -