TY  - BOOK
AU  - Gupta,Soma Sen
TI  - Consumer behaviour : : dynamics of building brand equity / 
SN  - 8177080946
U1  - 658.8270954/ G977c 23
PY  - 2005///
CY  - New Delhi : 
PB  - New Century Publications
KW  - Consumer behaviour
N1  - BBA, BRE
ER  -