Arnould, Eric J. <br/><br/>
Consumers / 
Eric Arnould, Linda Price, George Zinkhan  
 - 1st ed. 
 - Boston :  McGraw-Hill,  c2002. 
 - xviii, 750 p. :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0256133603 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumer behavior--United States.
<br/><br/><label>Dewey Class. No.: </label>658.8342/ A751c