Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. 
 - 10th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2007. 
 - xxiv, 790 p. :  col. ill. ;  27 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0073261548 0071106685 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8342/ H392c